From left to right: Alix Tydings is wearing the Camellia dress in Coral/Black ($274) by Watters Maids; Becky Matlack is wearing the Pepper dress in White/Gardenia ($350) by Encore by Watters; Madeleine Kent is wearing the Iris dress in Coral ($256) by Watters Maids; Cristina Fioramonti is wearing the Posey dress in Ivory/Almond/Black ($278) by Encore by Watters; Katey Houck is wearing the Ginger dress in Coral ($360) by Watters Maids.
Photography by Allison & Chris Britton Photography. Makeup by Blend

On this very special holiday, the team at WeddingWire is so excited to bring you a Valentine’s Day-themed fashion shoot. With the help of Watters, Allison & Chris Britton Photography, and Blend, we staged a photo shoot right here in our offices featuring our staffers as models. Inspired by current runway trends, and the classic hues of Valentine’s Day – pinks, reds, and corals – we selected wedding dresses and bridesmaid styles that would be totally perfect for a V-Day wedding – or for any other time of the year. And boy, did our models have fun wearing them!

Take a peek at our first WeddingWire fashion shoot here, and Happy Valentine’s Day!

From left to right: Becky Matlack is wearing the Pepper dress in White/Gardenia ($350) by Encore by Watters; Cristina Fioramonti is wearing the Posey dress in Ivory/Almond/Black ($278) by Encore by Watters; Jeff Yeh and Lee Wang are wearing their own suits and ties (yup, Jeff and Lee are our CTO and COO, respectively!).
Photography by Allison & Chris Britton Photography. Makeup by Blend

Initially launched to be the go-to line for destination wedding dresses, Blush has evolved to a collection of dresses for any wedding setting. This season’s mix of light and airy fabrics — lace, organza — can easily be seen on a beach or in a ballroom. Here are five details we loved:

Metallic Sheen: Two gowns, a fit-to-flare silhouette and ball gown, both featured a sheen lace which gave both dresses a nice shine as it moved down the runway and through the lights.

LBD: Assuming this fun and flirty little black dress is for a bridesmaid, we loved the mini, flirty skirt and the pairing of it with hot pink pumps. We recommend letting your girls have some fun and showing off their own personal style on your wedding day. With your final approval of course.

Veils: The Fleur cotton lace trim on this veil matches the bodice of the dress, but that’s not why it made our hit list. We like the idea of a trim on a veil and think this over-sized pattern is different than the usual delicate trim we see on the runway. A nice option for a beach wedding.

Over-sized Lace: And speaking of lace, a definite trend of the season, the Fleur cotton lace on this fit-to-flare gown is younger and more casual than Chantilly and Alencon, and a nice alternative to a bride looking for a youthful gown but with traditional elements.

3-D Flowers: Another runway trend, this sculpted fit-to-flare gown features an asymmetrical neckline with two large floral embellishments. Another detail to note is the draping on this gown, which will flatter a bride’s curves.

Anne Chertoff | Wedding Blogger

Anne Chertoff has earned her reputation as a wedding authority over the course of her 10 years in the bridal industry. WeddingWire and Chertoff have partnered to provide comprehensive Spring 2012 Bridal Market coverage from New York City.

**All Images in the Blog Post are Copyrighted by Dan Lecca and cannot be used without permission**

See More Bridal Gowns in the WeddingWire Photo Gallery!

JLM Couture is comprised of five lines:  Jim Hjelm, Blush, Alvina Valenta, Tara Keely and Lazaro.  And in addition to wedding gowns they also design bridesmaid dresses.

The Fall 2011 collections have something for every bride, no matter what wedding-day look you’re going for — glamorous, romantic, dramatic, classic and even destination brides.

I divided the JLM post into two, so here’s post #1 with my top picks for the Jim Hjelm and Blush lines:

1 – Instead of full blooms adorning your wedding dress opt for scattered petals instead.  You get the same spring-y, garden feel but it’s more subtle and a sweet look.

(Style #8157)