The time has come for Chicago brides-to-be to make the mad dash for a dress, better known as Running of the Brides®! That’s right, ladies, the State Street location of Filene’s Basement will come alive next Friday morning (and probably Thursday night too) as hundreds of people line up with hopes of finding their perfect wedding dress at an amazing discount.

Doors open at 8am on Friday, July 24th, but get there early to claim a good place in line! WeddingWire will be there to give away prizes to a few lucky brides in line. Take a look at WeddingWire’s Flickr page to see what you can expect!

Be sure to visit http://filenes.weddingwire.com for a chance to win a free wedding dress at this event!