Disney’s bridal business: The Mouse House is teaming up with designer Kirstie Kelly to sell wedding gowns for between $1,100 and $3,000 - part of the company’s effort to expand its line of princess paraphernalia to older customers. The Disney Princess line has apparently become a huge revenue source within the company’s consumer products division. The dresses are inspired by Cinderella, Snow White and the other Disney characters. From the Wall Street Journal:
In thinking of ways it could reach outside the core princess crowd of 3- to 6-year-olds, Disney homed in on women who had grown up with the characters. Brides seemed an obvious target. “Most brides, even the cynical ones, want to be a princess on their wedding day and see their husband-to-be as Prince Charming,” Ms. Kelly said recently at her bridal boutique in the upscale Brentwood district of Los Angeles. To date, there are no plans to offer prince costumes for grooms. But don’t expect the gaudy princess costumes that kids run around in. Ms. Kelly says her designs are more about capturing the “mood” of the princess than creating an exact replica of each of the cartoon characters’ outfits.
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