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Bridal Market Recap: Amsale

Posted by Jeffra on Apr 14, 2011

The tailored look of the Spring 2012 Amsale collection was a mix of stiff fabrics (taffeta, silk mikado and silk faille), pleating and an origami-style bow detail.

Whether discussing fabric manipulation, mixing of materials or elegant embellishments, brides looking for a classic and sophisticated look will love the new Amsale collection.  You just have to wait till it hits salons in the fall.

1 – I like simple and the simplicity of this diagonal bow on the “Harper” dress was quite chic. Also, did you notice how one side of the strapless neckline is a natural curve while the other is higher?  A number of designers created an off-balanced neckline which adds another subtle detail.

2 – One-shoulder necklines have taken the bridal fashion world by storm.  Designers have left the fabric clean or embellished them with everything from crystals to pearls to beading.  The “Renee” dropped-waist gown here has an encrusted flower on the tip of the shoulder.

3 – Belts have become an easy way for a bride to accessorize her wedding dress.  There are ribbon belts, belts adorned with fabric flowers and crystal adorned belts.  I like the knot design on the “Gwen” dropped-waist ball gown because it’s just the right amount of crystals and it’s in an interesting shape.  Kind of looks like a mask, right?

4 – A few years ago Amsale launched the Little White Dress collection, which featured a variety of mini-wedding dresses that can be worn as a reception dress or to a casual wedding.  The “Charlie” dress has a ruched strapless bodice with a mini-bubble skirt.

5 – The pleated organza bodice and peplum on the “Callie” wedding dress adds a little more dimension to a strapless tulle A-line gown.  (Trend Alert:  Peplums are big this year.)

**All Images in the Blog Post are Copyrighted by Dan Lecca and cannot be used without permission**

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Anne Chertoff | Wedding Blogger

Anne Chertoff has earned her reputation as a wedding authority over the course of her 10 years in the bridal industry. WeddingWire and Chertoff have partnered to provide comprehensive Spring 2011 Bridal Market coverage from New York City.

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